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This is the first time I'm using a commercial printer. How do I get started?

A quick 'How-to" for new customers.

Starting a new business can be overwhelming, but we can help get your advertising going in no time! Since your first 20 minutes of Design Time is FREE, many projects can be started with little or now additional artwork charges. Once we have everything in hand, it's a quick process to determine how you'd like your project to look and how we can get the most impact while staying within your budget.

The first step is to gather as much information as you can that explains:

Who you are including your business name, contact information.
What you do which is basically of list of services your perform and products you sell. It's important to include pictures if you have them.
Why prospective customers should use your company. This includes things like how long you've been in business, industry certifications/awards, guarantees, financing, current sales or special offers, etc.

What type of artwork should I send?

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I can't find the type of printing that I'm looking for

Seaching Keywords

There are many products in our catalog that look very similar at first glance. In order to help narrow down your choices, use the search window to enter keywords that describe the desired product. For example, entering the word "postcards" limits the available items to just that... Postcards!

Other useful keywords may be: Offset, Digital, Text, Cover, Full Color, Flyers, Business Cards, etc.

What's the difference between Offset and Digital Printing

How does each type of printing work?

What is Offset printing process

Offset Printing is the traditional way commercial printers have been producing high end reproductions for decades. It involves creating a separate printing plate for each color desired, adding the desired color of ink, and running the job.

"Spot Color" printing is used when the customer needs just one, two or three separate colors reproduced. (One plate for each spot color) "Four Color Process" printing uses 4 printing plates, loading in Cyan, Magenta, Yellow and Black (CMYK) inks and then running the job. Any combination of colors can be recreated in CMYK along with rendering Full Color Photographs.

Offset Printing is used for longer runs (usually greater than 1000) due to the fact that no matter how many sheets are produced, setting up each individual plate is essentially the same. Spreading the cost (time and materials) over a larger number of sheets makes it more cost effective for larger runs. Since the advent of Digital Printing, it's no longer cost effective for shorter runs.

What is Digital printing?

Digital Printing in a nutshell is similar to the process for using a home inkjet printer... A REALLY high end one! There are higher quality inks, graphics and control parameters available to produce professional quality reproductions, but that's basically it.

Since the set up of each job is much more streamlined that using printing plates, this process has dominated the short run, full color market. The downside to using digital printing for longer runs is the cost of operating the machines. Typically, high end digital printers are covered under maintenance agreements that are based on 'click charges'. This is a flat fee per sheet that changes very little with higher quantities making them less cost effective for runs over 1000 sheets.

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Q: A quick 'How-to" for new customers.

Starting a new business can be overwhelming, but we can help get your advertising going in no time! Since your first 20 minutes of Design Time is FREE, many projects can be started with little or now additional artwork charges. Once we have everything in hand, it's a quick process to determine how you'd like your project to look and how we can get the most impact while staying within your budget.The first step is to gather as much information as you can that explains: Who you are including your business name, contact information.What you do which is basically of list of services your perform and products you sell. It's important to include pictures if you have them. Why prospective customers should use your company. This includes things like how long you've been in business, industry certifications/awards, guarantees, financing, current sales or special offers, etc.

April 08, 2018Jim Cimiluca

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